KK

Creator Program

Builder · Host · Operator Network

KennelKlub Creator Program v2

Most creator programs reward content about a product. KennelKlub rewards activity that drives usage of the product.

1 — Program Philosophy

Activity Over Impressions

The Creator Program is designed to recruit people who want to help grow a live on-chain ecosystem by:

Creators are not simply promoters. They are operators of activity loops. Success is measured through on-chain interaction, not impressions.

2 — Program Goals

Five Objectives

Drive On-Chain Activity

Increase the number of transactions generated by PixelPup Arcade and Pulse markets.

Discover Repeatable Formats

Experiment with prediction markets, tournaments, and social events to identify formats that retain users.

Build Distribution Channels

Create independent content and community channels that bring new users into the ecosystem.

Expand the Ecosystem

Encourage builders to create analytics tools, bots, or integrations that improve the user experience.

Transition to Community Ops

Move from a founder-led product to a network where creators host events and drive activity independently.

3 — Program Structure

Four Participation Tiers

Each tier represents a different type of contribution. Participants can move between tiers as their involvement grows.

Tier 1

Explorers

Early adopters and active players. Explorers are often the first to test new features, participate in events, and document their experiences.

Contributions

  • Playing games
  • Participating in prediction markets
  • Sharing results and giving feedback
  • Reporting bugs
  • Participating in community discussions

Rewards

  • Early access to new features
  • Seasonal badges
  • Leaderboard bonuses
  • Small KIBL rewards
  • Early adopter recognition

Explorers help establish the initial energy of the ecosystem.

Tier 2

Hosts

Community members who organize events or bring people together around the platform. Hosts operate the social layer of KennelKlub.

Contributions

  • Prediction nights
  • Tournament sessions
  • X Spaces
  • Discord events
  • "Power Hour" gameplay events
  • Educational walkthroughs

Example Event: Saturday Prediction Night

Participants predict outcomes of sports matches using Pulse markets. At the end of the event: leaderboard results are shared, ticket winners are announced, and new users are onboarded.

Rewards

  • Event budgets in KIBL
  • Bonus tickets for participants
  • Featured placement in spotlight rotation
  • Seasonal host rankings

The goal is to encourage repeatable event formats.

Tier 3

Creators

Content creators who help explain the ecosystem and attract new users. Creators produce educational or entertaining material related to the platform.

Contributions

  • Tutorial videos
  • Walkthrough threads
  • Gameplay clips
  • Market strategy breakdowns
  • Development logs
  • Educational guides

Creators help reduce friction for new users entering the ecosystem.

Rewards

  • Creator grants
  • Referral rewards
  • Spotlight features
  • Creator NFTs or recognition badges

Content should prioritize clarity and education, not hype.

Tier 4

Builders

Developers and technically inclined participants who create tools or integrations. Builders expand the capabilities of the ecosystem.

Contributions

  • Leaderboard analytics dashboards
  • Activity trackers
  • Prediction market bots
  • Automation tools
  • Game strategy tools
  • Data visualizations

Rewards

  • Development grants
  • Milestone bounties
  • Long-term partnership status
  • Potential revenue-sharing agreements for widely used tools

Builders help transform KennelKlub into a platform rather than a single product.

4 — Activity Flywheel

Self-Reinforcing Loop

Creators bring players → Players generate transactions → Transactions create activity → Activity creates social proof → Social proof attracts more creators

Each cycle strengthens the network.

5 — Contribution Metrics

Activity-Driven Measurement

Traditional influencer programs track impressions or follower counts. The KennelKlub Creator Program tracks activity-driven metrics.

User Acquisition

  • Number of new users referred
  • Wallet connections from creator links

Activity Generation

  • Transactions generated during creator events
  • Number of games played
  • Pulse market participation

Retention

  • Returning users after creator events
  • Repeated event participation

Ecosystem Contributions

  • Tools created
  • Integrations launched
  • Educational content produced

Creators are rewarded for driving participation, not simply posting content.

6 — Event Formats

Repeatable Formats

Creators are encouraged to experiment with repeatable formats. Successful formats may become official seasonal events.

Power Hour

A scheduled hour where players compete in a specific game or market type.

Prediction Night

Participants forecast outcomes for sports or crypto events.

Tournament Sessions

Structured competitions using leaderboard scoring.

Creator Challenges

Creators design unique event rules and invite participants to compete.

7 — Creator Identity

Public Identity Within the Ecosystem

KennelKlub encourages creators to build public identities within the ecosystem. This includes:

Public identity encourages accountability and discourages abuse.

8 — Program Incentives

Evolving Rewards

Incentives will evolve as the ecosystem grows.

Early-Stage Incentives

  • KIBL rewards
  • Event sponsorship
  • Recognition badges
  • Featured creator status

Later-Stage Incentives

  • Revenue sharing from creator-hosted events
  • Creator marketplace integrations
  • Branded prediction markets or tournaments
9 — Governance Evolution

Growing Creator Influence

As the ecosystem matures, creators may gain increasing influence over:

Governance will evolve gradually to ensure stability during early development.

10 — Code of Conduct

Operating with Integrity

Creators are expected to:

Creators who abuse the system may lose program privileges.

11 — Long-Term Vision

From Founder-Led to Operator Network

The long-term goal is to transform KennelKlub from a founder-led project into a network of independent operators. These operators may:

The strongest ecosystems in crypto emerge when users become contributors and operators, not just participants. The Creator Program is designed to enable that transition.

Join Early, Shape the System

KennelKlub is still early. The Creator Program is an invitation to help shape the system from the ground up. Creators who join early will not simply promote the network. They will help build the activity loops that define it.